Let's get clear on what you want and get you to the other side.

skills &

 

certifications

 
 

This is where I talk about all of my cool certifications that make me super cool and stuff

Need proof? View my certificate here

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persona

 

Did i mention that I’m like super good at figuring out who my ideal client is? I can do the same for you

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Demographics

Digital Coordinator - Tara

Age: Mid 20s to early 30s

Income: 45K to 55K

Education: University degree with two to three years of relevant work experience

Location: Los Angeles, CA


occupation

Occupation: Digital Coordinator

Roles: Social media analytics de-coder, default admin assistant, marketing sleuther.

Goals:I want to be recognized as an expert in my field and command a salary that makes me not only feel confident about affording LA rent but also allows me to consider starting a family. Looking to create viability on my resume so I am always in demand.

What keeps her up at night: concerned with advancing my career, particularly increasing my income to meet the high cost of living in Los Angeles. “Mom-curious” but the aforementioned concert keep her on the fence.


story

Digital Coordinator Tara is ambitious and eager to stand out in the workplace as a leader and an expert in her field.  She enjoys living in the city although the cost of living and thoughts of if she’ll ever be able to afford real estate in Los Angeles often keep her awake at night. Overall Tara is confident in her work but usually has moments of feeling like she still needs to provide an edge on the Bachelor's degree that she was told her whole life would be her key to success. She understands that marketing applies to both employees and entrepreneurs and after a string of freelance and consultant work considers herself well versed in both roles. She understands the value of mentorship and having access to those in senior positions that can provide insight to the career path she would like to create for herself, but has yet to understand how to seek out such mentorship. She mindful of her spending and often researches to find not only the best deal but what product or service yields the best results. Much of her plans for the future are in limbo due to her uncertainty with how to increase her earning potential. She knows what she is capable of but lacks the clarity on how to execute it.

value

 
 

proposition

once i figure out who they are, I determine what to say to them, speak to their hopes and dreams…honestly its magic.

FOR (target customer)

Marketing professionals looking to stand out in a competitive job market, those who have been passed up for promotions and/or pay increases. More than likely have a college degree and are frustrated that what they were told would be all they need to succeed isn’t enough.

WHO (what’s the opportunity?)
Want an access to mentorship, career guidance, a portfolio of work, and the ability to showcase results from a $10K Google AdWords campaign.

These wants stem from a desire to take control of their career and income. While they know that work/money isn't everything, these marketing professionals also understand how not having viable skills and the ability to command a salary that meets their requirements causes us to put life plans on hold.

 
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IS (what are we offering?)
I am offering an online course that goes beyond competitors providing training on the same subject. I am offering her a chance to skip the line by having built-in mentorship and portfolio building in the course.

THAT (differentiating benefit statement)
Springboard’s Digital Marketing course picks up where their online courses leave off, mentorship and career coaching. You walk away with an updated LinkedIn profile, resume, portfolio that have been given a stamp of approval by a respected digital marketing professional (your mentor) and results to showcase from your $10K Google Adword campaign.

BECAUSE (proof statement - why does this matter?)

This matters to Digital Coordinator Tara because the only thing standing between her and getting a raise, or landing a higher paying role at a new company is a portfolio to actually showcase what she knows and a respected Digital Marketing professional to help them navigate the job search.

VALUE PROPOSITION
Springboard’s Digital Marketing Career Track is for seasoned marketing professionals who want to stand out in a competitive job market, those who have been passed up for promotions and/or pay increases (they more than likely have a college degree and are frustrated that what they were told would be all they need to succeed isn’t enough). Springboard’s Digital Marketing Career Track IS a 200+ hour online digital marketing course thaT allows students to walk away with an updated LinkedIn profile, resume, and portfolio that have been given a stamp of approval by a respected digital marketing professional (their mentor) and results to showcase from a $10K Google Adword campaign. Springboard’s course picks up where their competitors leave off, mentorship and career coaching because often times only thing standing between getting a raise, or landing a higher paying role at a new company is a portfolio to showcase skills and certifications and insight from those already thriving in the industry to help them navigate the job search.

 

landing

 

page

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Check out this Sweet Landing Page

This page was created with digital marketing tara in mind and features the value proposition and a call to action

Value Proposition: Springboard’s Digital Marketing Career Track is for seasoned marketing professionals who want to stand out in a competitive job market, those who have been passed up for promotions and/or pay increases (they more than likely have a college degree and are frustrated that what they were told would be all they need to succeed isn’t enough). Springboard’s Digital Marketing Career Track IS a 200+ hour online digital marketing course thaT allows students to walk away with an updated LinkedIn profile, resume, and portfolio that have been given a stamp of approval by a respected digital marketing professional (their mentor) and results to showcase from a $10K Google Adword campaign. Springboard’s course picks up where their competitors leave off, mentorship and career coaching because often times only thing standing between getting a raise, or landing a higher paying role at a new company is a portfolio to showcase skills and certifications and insight from those already thriving in the industry to help them navigate the job search.

Call to action: Download Springboard’s Digital Marketing Salary Guide

Landing page URL: https://jessica1049.springboardwork.com/unit39_landingpage/

conversion

 
 

rate

 

optimization

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content

 

creation

I made some kick-ass content to show off my writing skills and highlight how the content relates to each piece of the funnel.

 
 
 

Catherine Turner

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Jennifer Rogers

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Anthony Rhee

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content

 

analysis

oh you thought that was it? After I created the content, I analyzed it to test my hypothesis and iterate based on what the data told me. Boom!

 
 
 

Mark Sato

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Fred Cho

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Carlos Muller

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adwords

 
 

Fred Scott

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Janice Sanchez

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Anthony Edwards

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facebook

 

ads

 

Features Overview

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Feature 1

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Feature 2

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Feature 3

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email

 

marketing

 
 

Our Team

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Emily Roberts

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Louis Hill

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Jeremy Howard

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Katherine Howard

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Phyllis Campbell

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capstone

 

Features Overview

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Feature 1

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Feature 2

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Feature 3

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nonprofit

 
 

campaign

 
 

Features Overview

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Feature 1

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Feature 2

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Feature 3

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